10+ hour, 6+ min ago   (1595+ words) Certifications remain useful when they validate a specific platform, measurement method or marketing discipline. Google Skillshop offers credentials for Google Ads and measurement, Meta certifies professionals across paid-social specialties and HubSpot offers free certifications in areas such as content, email…...

1+ day, 7+ hour ago   (199+ words) Matt Mullenweg is back as CEO of Automattic, the company confirmed in a Saturday, Sept. 12, statement first reported by CMSWire. "Matt Mullenweg is the chairman and CEO of Automattic, with full support of the board," Automattic spokesperson Megan Fox shared…...

1+ week, 5+ day ago   (406+ words) Specialized AI models. Purpose-built models for marketing improve task relevance and efficiency. Cost and quality gains. Early results show 10x cost efficiency without sacrificing output quality. Marketer impact. B2B marketers can expect better brand-aligned outputs at lower cost, supporting scalable adoption. Optimizely…...

1+ week, 6+ day ago   (393+ words) (Editor's note: Stay tuned for more coverage of Opticon with Brian Riback on site!) The launch targets a growing pain point. In a recent Optimizely study of more than 2,000 B2B marketing leaders, 81% said they switch between two or more disconnected AI…...

2+ week, 3+ day ago   (1194+ words) On February 3, 2013, during a 34-minute power outage at Super Bowl XLVII, Oreo posted an image of a single cookie with the line "You can still dunk in the dark." The post earned about 15,000 retweets and 20,000 Facebook likes within a day…...

2+ week, 5+ day ago   (174+ words) Command center where AI agents draw on your full business context to execute and coordinate marketing work faster and with higher quality A Function Hampered By Manual Execution Across every knowledge-intensive industry, from coding to legal to customer support, agents…...

2+ week, 6+ day ago   (700+ words) When we were developing a new pitch deck recently, I took it to a couple of customers, walked them through it and asked for their feedback. It wasn't a large research project. We were working on something that would be…...

3+ week, 2+ day ago   (770+ words) Many people think of a website as digital media. But if you imagine a website as a physical store, traditional SEO would act as the signage on the street, pulling in foot traffic from passersby. Search engine activity by AI…...

4+ week, 1+ day ago   (513+ words) A customer submits a support ticket, and it gets closed within the hour. She receives a marketing email a week later welcoming her to a loyalty tier she qualified for two months ago. She calls to ask why, and the…...