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News
Mondelez WTR sharpens confectionery visibility across key Americas gateways
15+ hour, 51+ min ago (443+ words) Mondelez World Travel Retail (WTR) is expanding its retail footprint across the Americas through a series of permanent retail investments, Toblerone sense of place executions and shopper engagement initiatives. The programme spans Argentina, Brazil, Mexico, the USA and Canada. The…...
Moodie Davitt Showtime: Mars Wrigley’s An De Volder on transforming confectionery from transactional to experiential
2+ mon, 6+ day ago (701+ words) Click on the video above to watch the full episode, filmed in Singapore by Alexander Roux for The Moodie Davitt Report Introduction: In this latest episode of Moodie Davitt Showtime, Mars Wrigley International Travel Retail (ITR) Market Director An De…...
The Hershey Company drives engagement via ‘Take the Taste With You’ airport campaign
5+ mon, 3+ week ago (571+ words) INTERNATIONAL. US confectionery powerhouse The Hershey Company is rolling out its ‘Take the Taste With You’ platform across major airport gateways, reporting early gains in shopper engagement and sell-out as it scales the concept in travel retail. The platform is…...
Ferrero and Heinemann drive engagement with immersive Kinder Crispy campaign at Jeddah Airport
6+ mon, 1+ week ago (560+ words) SAUDI ARABIA. Ferrero Travel Market and Gebr. Heinemann are celebrating the success of an exclusive campaign highlighting Kinder Crispy at King Abdulaziz International Airport in Jeddah. The latest addition to the company’s Kinder portfolio, the product is now available at…...